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Beautiful handmade artwork at 2014 Sample the Sierra
Mountain Maid Tie Dye artist at 2014 Sample the Sierra

Showcase your original handmade goods!

What is “Sample the Sierra”?

The festival will showcase the region’s unique artists and artisans, chefs, Wineries, Breweries, Farmers and Producers all in a unique South Lake Tahoe setting.
Festival Tasting features culinary delights created by local restaurants using local produce and products, paired with regional wines, brews and spirits. Festival Entertainment will feature regional musical talent. And our Festival Marketplace will feature handmade goods with a focus on the Sierra Nevada region. producers.

Who is eligible to participate?

Examples of acceptable artist/artisan submissions include: pottery, painting, original photography, and handmade art mediums. Examples of acceptable other marketplace submissions include: olive oil, honey, handmade soap, spice blends, etc. (must have proper health department permitting).

Art Requirements

All work must be original—conceived, designed, and executed by the exhibiting artist/artisan (A gallery representative is allowed to run the booth on behalf of artist/artisan). Commercially mass-produced goods or third-party goods will not be accepted.

Entry Checklist

  1. Fill out the attached application form and submit payment of at least $50 to participate.
  2. If you are new to the festival, please include at least two images of your work and one image of your booth (if image of booth not available, please provide description/ materials and diagram). Printed photos, or emailed are acceptable. Do not send original artwork. These may be emailed directly to or mailed along with the application to PO Box 17181, South Lake Tahoe, CA 96150.
  3. Copy of CA Seller’s Permit or Temporary Seller’s Permit registered to an address in South Lake Tahoe. If you do not have one, please visit to obtain a temporary permit, using the address of the event venue, 1201Al Tahoe Blvd, South Lake Tahoe, CA 96150. There is no charge.

Juried Show

Participants will be selected by the event committee and booth assignments are at the discretion of the Tahoe Chamber. A limited number of booths are available. Galleries representing multiple artists are encouraged to apply. Preference will be given to exhibitors who are representatives of the Sierra Nevada region.

Booth Space

A limited number of individual 10×10 spaces for artists are available and are assigned on a first-come first-serve basis. There is an option for a 10’x10’ tent to be provided to you by the festival at an additional charge.

Tents must be requested and paid for in advance. Power will be supplied to your booth only if requested and paid for in advance.

Set Up

  • Set up is allowed between 8am and 12pm on the day of the event.
  • Tear Down is allowed between 4pm and 7pm (Tear down is not allowed to begin until 4pm and MUST be completed by 7pm).
  • Vehicle access to set up/ tear down is on a first come, first serve basis in staging areas.
  • After unloading at the assigned booth, participants must park in the provided parking area for Vendors.
  • Due to the layout of the site, participants will not be able to park near their booth.
    *More detailed set information will be emailed to you upon confirmation of participation in the event

Permits & Taxes

Each vendor must obtain a seller’s permit with the California Board of Equalization (there is no fee). 8% Sales Tax must be collected on the sale of goods and each seller must pay their sales tax directly to the Board of Equalization. Each vendor must report their total sales for the event to Event Organizer at the end of the event. Your participation in the event cannot be confirmed until a valid CA Sellers has been obtained. Please email Emily, Director of Operations for information on how to obtain a valid permit.